Tim Bergin

Business Innovation Specialist, AWS

Tim Bergin helps companies figure out what to build next — and why it matters to their customers. As a Business Innovation Specialist at AWS, he leads digital innovation engagements using Amazon's Working Backwards methodology, partnering with enterprise leaders to move from ambiguity to clarity on growth opportunities. 

Before AWS, Tim spent two decades at the intersection of marketing, technology, and product strategy. He served as Managing Director at Accenture Digital (Life Sciences & Financial Services) and held senior marketing roles at Wells Fargo, 21st Century Fox, and Mattel, along with two growth-stage, VC-backed marketing-analytics startups. He cut his teeth over 15 years at Leo Burnett in Chicago, running brand and data-driven marketing for Fortune 50 clients. 

His through-line: obsessing over product–market fit, building value propositions that hold up under scrutiny, and designing measurement systems that actually tell you what's working. 

Tim started his career about as far from corporate marketing as you can get — flying Cobras and leading an attack helicopter squadron at Ft. Campbell after graduating from West Point. He's based in Manhattan Beach, CA.